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The Apple Watch is a smartwatch developed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities as well as integration with iOS and other Apple products and services. The device is available in four variants: Apple Watch Sport, Apple Watch, Apple Watch Hermès, and Apple Watch Edition. The Watch is distinguished by different combinations of cases and first or third party interchangeable bands. Apple Watch relies on a wirelessly connected iPhone to perform many of its default functions such as calling and texting. It is compatible with the iPhone 5 or later models running iOS 8.2 or later, through the use of Bluetooth or Wi-Fi. Announced by Tim Cook on September 9, 2014, the device was available for pre-order on April 10〔(【引用サイトリンク】url=http://store.apple.com/us )〕 and began shipping on April 24, 2015. The Apple Watch quickly became the best-selling wearable device, with the shipment of 4.2 million smartwatches in the second quarter of 2015, according to analyst firm Canalys. The goal of the Apple Watch was to free people from their phones.〔http://www.wired.com/2015/04/the-apple-watch/〕 Kevin Lynch (computing) was brought on to make wearable technology for the wrist. He said, “People are carrying their phones with them and looking at the screen so much.” “People want that level of engagement. But how do we provide it in a way that’s a little more human, a little more in the moment when you’re with somebody?”〔http://www.wired.com/2015/04/the-apple-watch/〕 The Apple Watch works by connecting via Bluetooth or Wi-Fi to the phone and then it accesses all of the apps already downloaded to the mobile device. The creation of the Apple Watch was held very much under wraps and was relatively unknown until a Wired (website) article was published, which can be found online. () ==Unveiling and release== Rumors surrounded an Apple-developed wearable back as far as 2011, which conceptualized the device as a variation of the iPod that would curve around the user's wrist, and feature Siri integration.〔(【引用サイトリンク】url=http://www.imore.com/apple-working-wearable-ipod-siri-control )〕 On February 10, 2013, both ''The New York Times'' and ''The Wall Street Journal'' reported that Apple was beginning to develop an iOS-based smartwatch with a curved display.〔(【引用サイトリンク】url=http://www.theverge.com/2013/2/10/3973364/apple-rumored-to-be-developing-ios-based-smartwatch/in/4286985 )〕 On February 12, 2013, ''Bloomberg'' reported that Apple's smartwatch project was "beyond the experimentation phase in its development", and had a team of at least 100 designers were working on the project.〔(【引用サイトリンク】url=http://www.bloomberg.com/news/articles/2013-02-12/apple-said-to-have-team-developing-wristwatch-computer )〕 Further reports in March 2013 indicated that Apple planned to release the device by the end of the year. In July 2013, ''Financial Times'' reported that Apple had begun hiring more employees to work on the smartwatch, and that it was targeting a possible retail release in late 2014.〔(【引用サイトリンク】url=http://www.theverge.com/2013/7/14/4522898/apple-on-iwatch-hiring-blitz-and-could-launch-next-year-says/in/4286985 )〕 In April 2014, Apple CEO Tim Cook told ''The Wall Street Journal'' that the company was planning to launch new product categories that year, but did not reveal any specifics. In June 2014, Reuters reported that production was expected to begin in July for a release in October.〔(【引用サイトリンク】url=http://www.theverge.com/2014/6/19/5825178/apple-iwatch-could-launch-in-october/in/4286985 )〕 Apple Watch was first unveiled after a classic and famous "We do have 'one more thing'..." slide, which heard enormous applause, on September 9, 2014 during a press event which also saw the introduction of the iPhone 6. After the reveal video, the auditorium erupted with applause while Tim Cook rolled back his sleeve, revealing an Apple Watch on his wrist. Speaking about the device, Apple CEO Tim Cook explained that Apple Watch was "a precise timepiece, a new intimate way to communicate from your wrist, and a comprehensive health and fitness device."〔(【引用サイトリンク】url=http://www.theverge.com/2014/9/9/6125873/apple-watch-smartwatch-announced )〕〔(【引用サイトリンク】url=http://www.theverge.com/2014/9/9/6127839/apple-watch-healthkit-digital-health-fitness )〕 In comparison to other Apple products and competing smartwatches, marketing of Apple Watch focused more on advertising the device as a fashion accessory; a 12-page advertising spread for Apple Watch in an issue of ''Vogue'' focused primarily on the different body and band styles available, and downplayed the technological aspects of it.〔(【引用サイトリンク】url=http://mashable.com/2015/02/25/apple-watch-vogue/ )〕 Apple has also, in particular, focused upon its health and fitness-oriented features, competing against dedicated activity trackers. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Apple Watch」の詳細全文を読む スポンサード リンク
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